Why did we create SOYA?

A simple yet essential vision

At SOYA, we believe that quality sleep isn’t a luxury — it’s a necessity.

And yet, how many of us wake up every morning with neck pain, lower back tension, chronic fatigue… or just the feeling of never truly recovering?

How many silently suffer from poor posture, restless nights, and days ruined by discomfort?

We believe everyone deserves deep, restorative sleep — and a daily life free from pain.

Our Turning Point: Frustration Turned into Fuel

Like many of you, we tried every pillow on the market.

Pillows that were too soft and collapsed after a few weeks. Too firm and caused new pain. Ones that felt hot, uncomfortable, or simply ineffective over time.

After wasting time and money without ever finding relief, we realized the problem ran deeper:

None of the existing solutions truly respected the body’s natural posture — the neck and the spine.

So, we decided to create the solution we had been desperately searching for.

The SOYA mission: alignment & well-being

Our mission is clear: to help you regain deep, restorative sleep by realigning your posture—naturally.

We design ergonomic pillows and wellness accessories that support your body where it truly needs it: the neck, spine, and lower back.

Because better alignment doesn’t just mean less pain.

It means better sleep, improved mood, and greater energy—day after day.

 

Our values ​​& commitments

Health & Posture:
Each SOYA product is designed to respect your body, promote natural alignment and prevent pain linked to poor posture.

Innovation & Useful Technology:
High-density, breathable, durable and hypoallergenic materials.
Because every detail counts, we continually test and improve our products.

Overall Wellness & Recovery:
Because a good night's sleep or a comfortable seat make all the difference, we make no compromises between immediate comfort and long-term health benefits.

Accessibility without compromise:
We want to democratize premium orthopedic comfort without sacrificing quality, so that everyone can improve their daily lives.

Ethics and Sustainability:
Our products are designed to last, made with materials that respect your health and the environment.

SOYA today: a complete range dedicated to well-being

Our solutions go far beyond the ergonomic pillow. SOYA now offers a complete range of products designed to respect your body at every moment of the day:

• Ergonomic sleep products to help you achieve deep, restorative sleep.
• Orthopedic seating solutions (lumbar cushions, ergonomic seats) for optimal posture at work, in the car or at home.
• Innovative comfort accessories that improve daily life and prevent pain linked to poor posture.

All these products share a unique promise: to take care of your body, every day, in all situations.

What makes us unique

• Premium, high-density materials that maintain optimal support without ever sagging.
• Tested and validated by more than 50,000 satisfied users every day.
• Ergonomic and orthopedic design, developed in collaboration with healthcare professionals.
• A sustainable and respectful approach, for your health and for the environment.

A community that grows every day

Every week, thousands of people join the SOYA community and transform their daily lives.

Because they sleep better, live better, recover better.

“I was skeptical at first… I never thought a pillow could really make a difference. And yet, from the first few nights, I felt a change: less pain, better sleep, real relief.”
— Christine R., 41 years old, SOYA customer

With over 50,000 satisfied customers, your trust is our greatest reward.

And you? Ready to sleep better?

Join the movement.

Experience the difference of deep sleep, healthy posture, and a life free from pain.

Because better sleep… means a better life.

SOYA – Comfort, reinvented for you.